PrefaceWith the rise of powerful generative AI technologies, such as DALL·E, content creation is being reshaped through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability.A recent MIT Technology Review study in 2023, a va

Opening Remarks In modern fast-paced business world, maintaining an edge of the rivals is crucial. Market research has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how companies gather, analyze, and utilize data about the

Introduction Social media marketing is evolving significantly in the last few years, shaped by changes in technology, user behavior, and business needs. A major transformation in the marketing landscape is the rise of AI technologies. AI’s capability to revolutionize social media marketing is capturing the attention of organizations and marketers